Here’s a simple eight-part formula for how to write a sales letter that gets results. You must first realize that all products are created to solve a problem. And you should have this problem — and how it effects your prospective customer — firmly in your mind before you start to write. The pre-headline: If you wanted to attract the attention of your buddy in a crowded room,what would you do? I guess you’d shout his name. And the chances are,he’d be alerted by his name being called and you two would make contact. In just the same way,you make contact with your ideal prospect — not by calling his name,of course — but by using a pre-headline to say,in essence:“Hey,this is for YOU”. The headline: Once you’ve signaled who your sales letter is for,you need to rivet your prospect’s attention. Now there is a lot of misinformation about headlines. Contrary to popular belief,headlines should not attempt to sell the product. They are merely there to sell the idea of reading the beginning of the letter. The deck copy: This appears immediately under the headline and its purpose is to convince the reader to carry on reading. It does this by enlarging on the eye-catching headline and telling the prospect why they would read on. For example:“Read on to discover how this Atlanta housewife lost six stone in eight weeks without starving,going to the gym or giving up chocolate…” Then you come to the most delicate part of the letter,where you need to get the prospect to start reading in earnest. The opening paragraphs: We humans always warm-up to someone we feel is like us. You feel more comfortable with them and you are more inclined to trust them. And trust must be created before any sale can take place. So,you need to immediately show your prospect you are just like them and understand their problem. And,as this is a letter,it’s a good idea to start with a salutation. So don’t waste that salutation on “Dear friend” if you can put “Dear fellow investor” or “Dear fellow ___ sufferer”. You then need to build on that common ground,by starting the body of the letter with a statement the prospect will readily agree with. For example:“You don’t need me to tell you that if there was ever a time to protect your investments and savings,that time is now”. Then you move on to paint a very dark picture of what might happen if the problem is not remedied. Then — like hot knife descending on butter — you introduce your product as the perfect solution for the prospect’s problem. And the way to best do this is listing every single benefit you can think of as a bullet point. Bullet points: These are one of the key elements of how to write a sales letter,because,if you get this right,you will really light a fire under your prospect. So,depending on the product,you might get as many as 20 bullets like this:“Discover the amazingly simple ways to video yourself in any location on Earth (or even in Space) and it’s all laid out for you in six easy,paint-by-numbers steps in Chapter Seven.” When you have the prospect really fired up by your bullet points you can introduce… The price and guarantee: I have put these two together because I find it is very effective to deal with them together. For example,just as I’m about to discuss the price I will say:“But first,let me make one thing clear — I take all the risk on this”. And then go on to state the guarantee. That way,when the prospect is weighing up your price in their mind,they are also very aware they can take a chance on buying it,because they can back out of the deal with no penalty. And when you come to the price,you first demonstrate the awesome value you are giving them by telling them what the more expensive alternative would cost. So,for example,if you are selling a course,explain the cost and inconvenience of traveling to meet the author,plus the astronomical hourly rate they charge for one-to-one consultations. Then point out they can enjoy that very same wisdom,which they can absorb at their own pace — and in the comfort of their own home — by buying the course for a mere fraction of the high cost of a personal consultation. And,if you are selling a book,compare that with the higher cost of a course,stressing that you get all the distilled wisdom of the course,but at the far lower cost of the book. By “minimizing” in this way,you make the prospect really understand what tremendous value they are getting. Laying it on the line: Now the prospect is fired up by your bullet points and knows how much they must invest for the solution to their problem and is well aware they can try this out at no risk to themselves,you can turn up the heat to close the sale by spelling out exactly what is at stake for them. People buy with their emotions,so here is where you need to play on both fundamental emotional triggers:“Fear of pain” and “Craving for comfort”. So you lay out the two choices they now have,one by one. First paint a dark picture of what happens if they do nothing. You’ve already alluded to this in the opening of your letter and now is the time to really rub salt into the wound. Then,once your prospect is starkly reminded of their present unwanted situation,you apply the soothing balm by painting a rosy picture of how wonderful they will feel,once they own the product. Tell them of the “Christmas morning feeling” of sheer joy and excitement that will surge right through their whole being,when they examine the product and realize — at last — they have the complete solution to the problem that has dogged them for so long. If it’s relevant,paint a glowing word picture of how their friends and loved ones will look at them with renewed respect for finally solving the problem. And then end the letter by saying that,because the choice they have to make is so obvious,you are looking forward to welcoming them as a valued customer. Post scripts: It has been proven that — after the headline — the most read part of a sales letter are the post scripts. So you should have at least two. The first one should stress that — because of your cast-iron guarantee — the only way they can possibly lose out is by not purchasing the product. And your second post script should stress the scarcity factor to get them to buy now,rather than go away and “think about it”. You do this by mentioning scarcity factors,such as Early Bird discounts,an imminent price rise,limited quantities of the product or a very small number of bonuses throughout the letter and now you really highlight how they will miss out. Always remember that fear of loss is a far better motivator than the promise of gain. If you use this simple,eight-point template you’ll have a good basic knowledge of how to write a sales letter that works. This report is a follow-up to my earlier post on How To Market Your Info Products on Forums. I decided to do this because one common question most Infomarketing Business newbies always ask me is how they can find profitable ideas they can turn into ‘hot’ information products. My answer has since not changed;‘Go to the forums!’ is the short answer I always give them. Look,if you want to come up with money-spinning information product ideas,the one place you have to frequent is forums and discussion boards. Most people think discussion boards are just a waste of time – because so many of them are full of junk,or ….you think of discussion boards simply as a method of getting your questions answered. What you probably HAVE NOT done is mine them for golden nuggets that you can quickly and easily use to create infoproducts that will sell like crazy. Special reports,eBooks,services,it doesn’t matter – you can create infoproducts of any kind. The most important step in achieving this is finding high-demand infoproduct topics. How do you then find high-demand infoproduct topics? Don’t worry,that’s what I’m about to show you: Here’s how. Two things you must know before you can succeed with this technique: You must know ‘Where to look for Golden Info Product Ideas’,and ‘How to look for Golden Info Product Ideas’ First,let’s start with ‘Where to look for Golden Info Product Ideas’: Where To Look For Golden Info Product Ideas: Remember the list of leading Nigerian forums I gave you in the last report,don’t you? These are the places to look for info product ideas. Ok,for the benefit of the people who’ve not seen that post,here is the list once again: If you have comments or questions,please drop them below. Participating in forums and discussion boards on the Internet is a great way to market your Info products. Forum marketing certainly gets overlooked a lot online but you can really use it to increase the amount of traffic you get to your website and ultimately the amount of money that flows into your bank account. Did you know that visitors to your web site by way of forums are worth two to six times more than the average visitor? This is because forum users are proactive information seekers,community-minded participants,and engaged users. When you are working on the forum marketing campaign,you need to keep it in mind that the forums are actually created for the readers and not for the marketers. If you can understand this one fact,you will be able to make a strategy which will help you to use the forums to market your products and reach a historical sales figure for your company. The forums are created because the creator wants the people to share information on certain topics. The forums are great for discussions and the people going to the forums expect to get quality information. The people will also participate in the forums and will exchange their ideas with you. This does not mean that the forums are not good for the information marketers. Information marketers can use forums to promote and sell their products. All you will have to do is to act like a forum reader and contributor and not like a marketer. This means that you will have to participate in the discussions and you will have to contribute to the forums positively. You will have to make sure that you are giving the people something to read. The information which you are posting should be interesting and should be really informative and helpful to the ongoing discussion. If this is the case,then people will follow your recommendations and will click the links which you want them to. They will come to your landing page and will see your products. But before you post on a forum,check these 10 Golden Rules out! The Ten Golden Rules For Using Forums 1. Read and follow the Rules
Read the rules of the forum and follow them! Don’t violate any forum rules,take the time to read through the discussions to get an idea of how people converse. 2. Start by Responding
People give advice free of charge in forums,but at the cost of their time and energy. They rightfully expect that the favor will be returned,so they shun people who take without anything to give. 3. Give Your Expertise
Don’t give a half-baked reply telling the member they can learn more if they follow the link to your page. Don’t hold back! If you have an expert opinion,show it! 4. Don’t Be a “Me Too” Poster
That’s not to say you shouldn’t state your agreement with someone else,but make sure you provide additional support to their argument. 5. Don’t Promote
Don’t post about your own web site and products,unless it’s in direct response to a request for information. If you want to promote yourself,use your signature! 6. Explain Yourself in Brief
Make your point straight away,then back it up with support. People who are interested in your initial thought will read more;those who aren’t will skip your comment and move on to the next thread. Keep sentences and paragraphs short,with plenty of white space. Less is more. 7. If You’re Wrong,Say So
It’s an attention-grabbing when a poster on an internet forum admitting that he/she was wrong! 8. Write Cleverly and Correctly
Everything you say,every single post,every nugget of wisdom,is a representation of your personal brand. If you don’t pay any attention to it,it can undermine everything else you do. 9. Negativity is a Big No-no
If someone disagrees with you,respond with a thoughtful disproof,or thank them for their opinion. If someone attacks you,either thank them as if they’d simply disagreed,or ignore them entirely. 10. Use of signature
The main instrument for driving traffic to your site from forums to your site and increase sales is in the use of your signature. Your forum signature is a space for you to put some text and links at the bottom of your post. You only need to set it up once. And each time you post,it appears at the bottom of your post. To set up your forum signature,first of all login to the forum,locate the Profile tab [usually at the top of the page]. Locate the ‘Forum Profile Information’ and click on it. This will bring up the form where you can locate the signature space close to the bottom of the form page. Enter a short introductory text,and your website into the signature space e.g. Get useful tips from your role models www.rolemodel.com Click on the Change Profile tab at the bottom of the page to finish. That’s it. Now you have a forum signature. Congratulations! If you do same on all other forums where you’re a member and post intelligently and actively for a few months,you will be amazed by the amount of traffic those signatures will be sending back to your site. Here Are Top Nigerian Forums To Participate On Daily: 1. www.nairaland.com – Owned by Seun Osewa 2. www.cyberbreakthroughs.com/forum – Owned by Fisayo 3. www.secnig.com – Owned by Success Digest 4. www.theexperthost.com/forum – Owned by Dennis Isong 5. www.igoldforum.com – Owned by Toye Oyeleke 6. www.nigerianbestforum.com 7. www.abujacityforum.com - Owned Olu Joseph 8. www.naijanetwarriors.com- Owned by Iyabo Oyawale 9. www.alabiforum.com – Owned by Akin Alabi 10. www.naijapals.com 11. www.naijahotjobs.com 12. www.nigeriacommunityforum.com - Owned by Henry Omenogor If you can diligently apply the 10 golden rules for using forums in at least 10 of the forums given above,the traffic generated will be so much that the resulting money you’ll make from sales will be as if some people have conspired to turn your bank account into cash dumping ground. If others can do it,you too can! If you are subscribed to my newsletter,THE INFORMAT Newsletter,you should be expecting this report that will show you dead easy ways to create hot-selling Info products so you too can start making money like the experts do. It’s dead easy,and anybody irrespective of educational background can do it. So it’s your turn,make good use of it. If you are not on the Newsletter yet,I’ll advice you join now so you don’t miss out on the good tidings I’m about to roll it. If you have have any comment,you can drop it below. Sooner than you think,to be successful as an info marketer,you’ll have to belong to the Association of Information Marketers Association of Nigeria (AIMN). AIMN is the trade association for members in the Information Marketing Business industry. Its mission is to represent the best interests of members by raising the stature of the information marketing industry and giving the consumers trust and confidence in information marketing business in Nigeria. This association which is pioneered by Dr. Sunny Obazu-Ojeagbase,publisher SuccessDigest Extra! Weekly Newspaper and Complete Sports,as the patron,is also set up to regulate the activities of Information Marketers in Nigeria and take the information marketing business to the next level. How do you become a member of this prestigious Association 1. Pick up the membership application form at the AIMN secretariat with a non-refundable fee of =N=2,500 2. Complete and return the form with =N=10,000 to: AIMN Secretariat C/O Success Attitude Development Center (SADC) 36,Esuola street,off Ago – Palace Way, Okota,Isolo,Lagos 3. After your application is screened,an executive from the secretariat will contact you on how to take advantage of the benefits accruing to you as a member of the association. 4. For further enquiries,email admin@associationof informationmarketersofnigeria.com. You can also visit www.associationofinformationmarketersofnigeria.org Most website owners are not making money from their websites. And one of the reasons responsible for this is because they are not reaching their target audience. One of the most effective ways to make real money with your website is when your site gets good exposure as people search for the products and/or service that you’re selling on search engines,e.g Google,Yahoo,Ask etc. Of these search engines,experts say Google is the best. So,if you want your site to do well in Google search results and reach your target audience,you have to have a good page rank. And if you want a higher page rank you’re going to need some backlinks. To be on the top of search engines like Google without having to pay big money for advertising,you’ll need a large number of backlinks. Building quality backlinks is an important step in the development of your blog,or any type of website for that matter. It can be a boring and time-consuming process,but the success or failure of a site can depend on it. Making a back-link only takes a minute or two. It’s a really easy concept,really easy to do. That’s not too bad considering the immense benefits that comes with this. What is a backlink? Sometimes called inbound links,backlinks are simply links to your website from other websites. The search engines love them. When they see these links on other site,they send the spiders over to your site and they index your site,getting it placed on a search engine organically instead of you going over and entering it. This way is preferred by the search engines. Where do I put backlinks? You can put backlinks in any number of locations. You can use them in signatures in forums,you can pay for them etc. But today,we are talking about putting them in blogs. This is how to do it:You find a blog that is about a similar topic as what you will be linking to. You read the blogpost and then you make an insightful and meaningful comment to the post. When you are finished with your post you also put a link to the site you want the search engines to go look at (and the other people reading the blog for that matter). That’s it! How do I make a backlink? To make a backlink it takes a couple steps,they’re real easy,trust me. 1. Know your url – If you want your link to send people to the front page,or to a specific article or blog post,make sure you have the specific url for that. For example,the specific url for my blog is www.informationmarketingnigeria.com which is the main page of my personal blog or this:http://informationmarketingnigeria.com/info-marketing-business-complete-start-up-kit which is a specific post on my blog. 2. Now you need a little html magic. You will need to use this html code to make a link. 3. You will need a keyword for your link. Don’t use a keyword that is in the title of your blog/article/website,because the search engines will already see it in your url. Choose something else that is relevant to where you are sending people. For example,using the above post I might use the key word ‘The Easiest Way To Make Cool Cash’. Let’s use the example from my blog and I’ll show you what it looks like,in code and then the way it appears on the comment. <a href=”http://informationmarketingnigeria.com/ info-marketing-business-complete-start-up-kit “>The Easiest Way To Make Cool Cash</a> Here’s what the link will look like in my comment:The Easiest Way To Make Cool Cash. Backlinks from blogs are great and you need to think about the page rank of the blog before you leave the backlink. You should be backlinking from a blog with a higher page rank. I would choose at least a 4 or 5. It may have to be lower depending on your niche. There are other effective ways of getting quality backlinks to your site,some of them include submitting your blog to directories,link exchanges,social news and bookmarking sites. I know the question on some lips right now is ‘What is Certified Netpreneur Course and how the heck does it concerns me’. Wait,hold your peace. I’ll tell you what CNC is and why it concerns you. The Certified Netpreneur Course [CNC] is a brainchild of Dr Sunny Obazu-Ojeagbase,publisher of SuccessDigest Extra! Newspaper. The course was designed to give practical training that will ensure attendees make money with a proof before the end of the training. This is a difficult task under the present circumstances but SADC has already taken it upon itself to do it,and the good news is that it has started. The maiden edition took off on Saturday 23 May 2010 at SADC headquarters at Okota,Isolo Lagos. I was there and it was glorious. So how does all these concerns you? This is how…I believe it is your search on how to make money on the internet that landed you on my blog,right? If that is the case,then you must’ve realized in your journey to date how difficult it is to make money on the internet as a Nigerian. It’s possible you’ve even lost a whole lot of money. It is for these reasons that that CNC concerns you. To help you make money on the internet with guarantee and/or to help you recoup all you’ve lost in your quest to make money on the internet. Though it is too late to get in on the maiden edition of CNC now,I’ll advise you to start preparing to attend any of the subsequent editions to finally put to an end your miserable story of spending months on the internet without anything to show for it. If you’re the type that likes proof before taking action,then I’ll urge you to monitor this maiden edition and see what comes up 12 weeks down the road when the course will come to an end. You will see proof . I assure you you won’t be dissapointed. So,that’s it for now friend. There’s nowhere else you can get this kind of training. Be up and doing! …Read my exclusive interview with the initiator,Dr Sunny Obazu-Ojeagbase,Publisher SuccessDigest Extra! newspaper
On page 18 of the current edition of SuccessDigest Extra! newspaper [Vol 5 No 15] is my interview with Dr Sunny Obazu-Ojeagbase,the Executive Chairman of Success Attitude Development Center [SADC],publishers of SuccessDigest Extra! weekly newspaper on SADC’s soon-to-be-launched training;Certified Netpreneurs Course.
Never in the history of ‘Internet Business in Nigeria’ has this kind of ground-breaking training been organised. And according to Dr. Sunny Obazu-Ojeagbase,this new training which will commence in May,few weeks from now,will produce Netprenurs who will have cheques as proof of earnings from doing their chosen line of internet business during the training period to show on their graduation day. Entry requirements
Of course I asked Dr Sunny about the entry requirement and he was clear about it:
1.)The first set of intakes must have attended the now rested Demystifying The Internet [DTI] course by SADC. Intakes for subsequent editions will be required to take foundation course also organised by SADC.
2.)An internet-enabled Laptop.
3.)Registration fee. Opportunity You Should Jump At
This is not a ‘hit or miss’ business opportunity according to the Executive Chairman of SADC. With this training,you can’t go wrong.
So,if you’ve ever wished that someone can introduce to you a business opportunity that is guaranteed to generate cash for you,then you’d better jump in this train fast! This is a ‘slightly modified’ letter I got from my mentor sometime ago. Do not read as yet another letter that you read and forget about and never act on. This letter gave me the PUSH I needed to start my Information marketing business campaign and has been a major motivating factor in taking me to where I am today in the world of Information marketing business. In my opinion,it’s all you need to start rolling in cash from this business [online &offline]. My advice is:Read it,digest it and act on it. Excerpts: By now you’re probably tired of ‘learning’ about Internet marketing [information marketing] and would actually like to make some money… Am I right? I don’t blame you. When I see 1000 different people selling AdWords,eBay,AdSense,SEO and BLOG information I get this overwhelmed feeling. Sometimes I feel like I’m drowning in information and instead of actually making money – I’m too busy trying to keep up with all the latest marketing fads… But the good news is you don’t need to know all the newest fads… You really don’t… Information marketing is no more complicated than any other form of marketing. You need just 3 simple components: 1) A good product
2)A good offer
3)A good list But the simplicity of actually making money is complicated by one thing:FOCUS! From my discussions with hundreds of entrepreneurs it appears they do not know how to make decisions about marketing and business in general. They have no framework for making important decisions – how to weigh the pros and cons of any decision,and the ability to make decisions quickly. Most people wait to make a decision until they have all the information available… and they postpone important decisions because they do not have all the facts. Well,guess what? You’ll NEVER have all the facts. The ability to make decisions quickly even when you do not have all the available facts is the hallmark of a true entrepreneur… and it’s a skill you need to develop,if you want to succeed. You have to make the best decision possible,and make it quickly,even if you do not have all the facts,if you want to be successful. Then take ACTION.
Test and studies have shown that even wrong decisions,if acted upon,can make you successful,if you use a ‘course correction’ strategy. Course correction strategy is simply the ability to be flexible after a decision is made and acted upon,but appears to be off target,so that you can get back on track by learning what went wrong so you can correct your course of action as you move your business forward. Making a decision,then taking action is more important to your success than doing nothing because you’re waiting for all the facts. Even if you’re wrong,the process of decision making and taking action is critical to your overall success. It’s more important to DECIDE and ACT,then correct your actions as you go rather than POSTPONE A DECISION and NEVER ACT. Did you see that? Did you hear what I said? So that’s it folks,the same letter that go me started with the little I knew back then. Today,I have not only made money implementing these instructions,I even show people how to make cool cash. Currently I’m giving away one of my best packages that will show whoever is ready to start making money like the big names mentioned in SuccessDigest Extra! The Easiest Way To Make Cool Cash With Informarketing Business So,what will be your response to this admonition? Is it to keep learning or to get started with what you already know? The choice is yours. Time and again,the purported world leader in online payment solution,Paypal,gives Nigerian online merchants serious cause for concern. This they do by creating artificial bottlenecks ranging from: • Account freezing • Inability to verify account • Inability to receive payment etc. on the road to successful Internet marketing campaign by Nigerian Internet marketers,and Nigerians have since been longing for another payment solution option that will accept them as they are. I’ve heard people say a whole lot of nasty things about Paypal,due to their bitter experiences,but does that solve the problem? No. Rather,the measures become stiffer and unbearable and seemingly insurmountable to Nigerian Internet marketers. Nevertheless,in line with the saying that when one door closes another opens,I’m delighted to announce to you a new and reliable Internet payment solution,that is denominated in Naira,SoftPay. Why you should embrace SoftPay now! SoftPay.Org Ltd. is registered in England and Wales under company registration number 6783886,with registered office situated at:789 Finchley Road,London. This information is available on every page of the SoftPay site. SoftPay has been strictly fashioned with the Nigerian market in mind and the primary currency is Naira. If you live in Nigeria and you have products to sell (offline and online),it only makes sense that you collect your money in Naira. Also Softpay account is free to open,and also free to get verified too. I got verified the next day after I applied for verification. There is also no distinction between buyers and sellers. After signing up,load your SoftPay.org account by signing in to the members area and then clicking on the ‘DEPOSIT MONEY’ tab. Enter the amount you wish to deposit and select ‘Regular Mail’ and then click ‘DEPOSIT NOW’. You will be taken to the next page where you will find details of your order. You will be required to pay whatever amount you want to deposit plus the transaction fee directly into the SoftPay Bank account. You can then do this either by paying in cash into the account or by cheque. Your funds will be available within 24hrs after you have made the deposit. The company is working on Interswitch payments arrangement and that is coming soon. All monies deposited into your SoftPay.org account can be withdrawn at any time less transaction fees. How to Withdraw money from your SoftPay account To withdraw money from your SoftPay.org account,sign in to the members area and then click on the ‘WITHDRAW MONEY’ tab. Enter the amount you wish to withdraw and select ‘Regular Mail’ and then click ‘WITHDRAW NOW’ (If you want to withdraw directly into your bank account then select ‘Wire Transfer’). You will be taken to the next page where you will need to confirm your address/bank details. Click ‘CONTINUE’ >next page ‘Transaction Details’ click ‘CONTINUE’. That’s it. You will get an email within 24hrs with details on how to pick up the money from your nearest bank. Conclusion Inasmuch as I will not like to appear as being biased,one only needs to recall all the obstacles Nigerian Internet marketers encounter with Paypal,to come to the full realization that Nigeria,the giant of Africa,has to wake up to it’s responsibility and take the bull by the horn. And now,the clarion call has been heeded and we need to give this dream our full support. All hands must be on deck. Remember,Paypal’s journey into prominence started with a step,and if we can rally round and embrace SoftPay,it is only a question of time before white people will need to open SoftPay account because they want to do business with you. Click Here to sign up for a FREE! SoftPay account now. | |